Authentic Sponsoring: Random Acts of S.E.R.V.I.C.E.
February 15, 2011 by Debra Warren
Filed under Blog Highlights, Direct Sales By Design, Empowerful Sponsoring
Are your ready to make a shift in your sponsoring? When you measure the success of your sponsoring efforts, it’s not how many people you enroll; it’s about how many people you empower, how many lives you enlarge, and how many families you help to live a better life.
Sponsoring people into your direct sales business is about helping people reach a different level in their life. You’re offering hope, a solution of how to get from where they are to where their dreams are telling them to be.
These are the experiences results that make your work truly rewarding and are achieved through Random Acts of S.E.R.V.I.C.E – a process for Authentic Sponsoring.
S – Set the Stage with the Right Intentions
As you enter each conversation with your potential partner, ask yourself, “Am I coming to the conversation with the right intentions? Am I committed to making a difference in this person’s life?” When you set this stage, you will create an environment for your “possibility thinker” to feel your authenticity and feel open to sharing their “why”.
E – Engage in Conversation with Empowering Questions
To improve your sponsoring experience, you must make the mindset shift that your conversations should be focused on your possibility thinker, not you. By asking “Empowerful” questions, you shift from telling about your business opportunity to learning about how your opportunity might serve your potential partner.
Asking empowering questions demonstrates your respect towards your possibility thinker. You trust this person is the expert in their own life, and your questions will ultimately lead them to the right decision about your business and partnership.
R – Reaffirm and Reinforce
People love to be recognized and heard! It gives them a sense of value and understanding that their best interests are at the heart of your conversations.
Reaffirming and reinforcing what you’ve heard them express is the most significant part of being of service to others. It brings depth to your new relationship and an intimate interaction in the sponsoring process.
V – Validate the Possibilities and Create the Vision
Make the connection between your potential partners “why” and goals to the possibilities of your business. Validate how your business and team may improve their life. Share stories and experiences from members on your team. This creates a vision. People need to see themselves having fun and finding success in your business.
I – Invite to Action
There will be a time in your conversations when you will invite your possibility thinker to the next step. The next step may be more information, a sample of your product, a local or online presentation, or a date to get started with your team. I encourage you to provide “next step” options and let your new friend choose the direction. Your options will always move your new friend towards a decision, but you’re asking, “What feels better for you?”, or “What works best for you?”
By being a giver of options, you are empowering others to direct the next step which leads to a personal decision. And, that’s the way authentic sponsoring should be!
C – Commit to Go the Distance with Consistent Follow Up
Value the time line and decision making process of your possibility thinker. Establish a personal as well as an automated system to follow up during the course of days, months, and years. I have sponsored the most amazing people onto my team years after our first connection. You never know when the time will be right for someone, so be there when it is.
E – Enjoy the Journey
The number one reason most people fear their ability to talk to people, sponsor, and build a team is they worry about the outcome and focus on the results. The more tightly you hold onto the idea that you need to have this person interested in your business, the less likely you are to have fun, experience success, and attract super stars.
Release yourself from the outcome. Focus on the process. Sponsoring is an act of empowerment and enhancing the life of another. When you make that shift, your experience will be joyful, inspiring, and beyond your wildest dreams!
Deb




