Sunday, February 5, 2012

Social Media Design and Consulting


direct sales and social media coachingThe first step in building your presence in direct sales and social media begins with designing your personal artistry and message – the value you bring to others.  Then, embracing professional tools to broadcast and market who you are.

Here are the 5 elements of a high performance online marketing blueprint.  These are strategies, resources, and services that I use and feel are invaluable for building your network or “tribe” and developing relationships within your direct sales business and social media.

 Enjoy your journey of being Online By Design!


The 5 Elements of being Online by Design


Blog by Design!

direct sales leader and coachA blog is designed to build relationships with people through your authenticity, value centered content, and service; the very same elements that create a dynamic direct sales business.  Your blog will be the foundation for shaping your personal brand, communicating your message, and developing your content marketing platform.   Your blog will be the hub of your stunning online presence.

Learn how to “Blog it Big” and create a Wordpress blog just like this one >>>>>>>>


Personal Website By Design!

A personal website is your “online personal brochure” of who you are and what you offer in a partnership within your opportunity and product line.  Unlike your company website, a personal website highlights you, your style, and language.  It instantly begins the relationship building process in sponsoring. 

Direct Sales Personal WebsiteAs you engage with your community through authenticity and value centered contributions on your blog and social media sites, your personal website is the ultimate destination for those possiblity thinkers who decide to learn more and take the initiative to move towards you.

My favorite site builder service is designed to take you from a blank online canvas to a full colored online brochure quickly – with absolutely no experience necessary.  If you know how to create a Word document, you can build your own website.  This service offers templates that are completely customizable to create a seamless flow of your personal brand and style.  Plus, they have the leading edge gadgets and design tools to feature you as a professional.


List Building by Design!
Autoresponder Email Conversation Marketing for Direct Sales
As you begin to build your community of followers, you’ll want to invest in an absolutely brilliant autoresponder program. An autoresponder enables you to display an opt in box on your sites to gather names and email addresses of those who wish to learn more about your a career in your direct sales business. You’ll be able to send prewritten and scheduled emails to people who opt in to learn more from you. You’ll be able to nuture those relationships through the art of conversation marketing.

If you’d like to schedule regularly spaced follow-up email messages to customers, possibility thinkers, and new team members, this is must. You can also send a spontaneous email broadcast, create customized opt in forms and enewsletters. This program is the best I’ve used in my 6 years online!


Social Media By Design!


social-media-canvas for direct salesYour Social Media Marketing Platforms include sites such as Facebook, Twitter, LinkedIn, and YouTube.  “Social” means community, connections, conversations, contributions, and collaborations.   These are platforms to empower people in new directions, attract them to you authentically, create a following, and forge meaningful dynamic partnerships.

Always remember, YOU are the value in a relationship and business partnership!  Your activity within these sites will build a large community and lead people back to your website or blog and your opt in box.

Grab my new “Facebook By Design” ebook here >>>>>>>>>


Content Marketing By Design!

Social Media Personal ArtistryCreating relevant and usable content that engages your audience is the key piece in attracting people to you, creating a sense of urgency to know more about you, and ultimately making a decision to partner with you in your business.  

There may be many direct sales consultants online that are promoting  the same product or opportunity as you.  By providing free actionable content, you’ll set yourself apart beautifully from the pack.   The best way to grow your direct sales business is to bring solutions to others.Your content is your “online voice” and can be in the form of articles, Facebook notes, blog posts, comments within social media groups and forums, videos, strategic updates, and MP3 recordings.

 

Your value-centered content can create an amazing experience for your readers.  You can:

Educate: Share usable, actionable knowledge

Elevate: Change the way people feel

Empower: Set readers on a new path

Engage: Challenge others to take action